International Staff Training Week is all about sharing knowledge and ideas. What comes in ones mind is that we all – coming from Estonia, Portugal or Switzerland, Scotland or Sweden – share similar challenges regarding marketing and communication issues.
1. Everyone in your organization, other Staff members, academic staff, or management think they know more about marketing and communication than we do. Even though we work with these questions on a daily basis.
2. Faculty, schools and institutions tend to create their own campaigns and sometime also their own brands. At Hanze University all marketing and communication staff members are part of the same organization reporting to one manager. If an institution or a programme makes an ad or brochure out of context, they will have a call from the Vice Chancellor.
3. The use of social media among younger people demands Universities to communicate in different ways. This require a new mindset for us working within this field and we have to to broaden our competence to be able to meet the new expectations. Management must understand that the development of a website that connects with new media cost money. Hanze Univeristy are changing plattform to be able to do that.
#erasmushanze #hanzeNL2.0 #newmediacostmoney
Maria & Helena
In Groningen the easiest way to get around is by bike. Here you see Helena and some of our European collegues.