Anuradha Reddy: “Feeling at home” with the Internet of Things

Welcome to a seminar with Anuradha Reddy, PhD student in Interaction Design, K3. This will be her 50 percent PhD seminar. The title of the talk is:

“Feeling at home” with the Internet of Things

The seminar will take place on April 25 at 10.15-12.00 in K3 Open Studio, fifth floor of Niagara. Pille Pruulmann-Vengerfeldt, professor of Media and Communication Studies, will function as discussant. 

If you would like to read Anuradha’s text before the seminar, send her a mail ( 

Here is an abstract for the talk:

Whereas the frameworks and infrastructures supporting the ‘Internet of Things’ have operated in domestic spaces for over a decade, their strong ties to the industry have left little room for understanding what it means to ‘feel at home’ with a technology that is largely networked, distributed, and hidden. In this regard, my thesis is concerned with the increasing gap between the logics that dominate distributed networks of the Internet of Things and that of situated, material and embodied contexts of use. As various sources of computation and capacities for agency are being exploited to ‘care’ for our well-being, there is a crucial need to understand what kind of logics are at play in the way care is enacted through networked devices of the Internet of Things. In that, the concept of care provides for an analytical provocation to examine and probe into the tensions that might surface from the disjointed logics operating in situated contexts of technology use, and in turn explore what new perspectives and possibilities arise for our sense of ‘feeling at home.’

Based on the theoretical commitments of feminist scholars who acknowledge ‘interdependency’ as the ontological state in which humans and countless other beings live (Bellacasa, 2017), my research into the Internet of Things engages with care in domestic contexts in human and more than human ways (Mol et al., 2010; Latour, 2005; Hill-Collins, 2002). Seeing domestic spaces as vital sites for ecologies and human and non-humans relations is a necessary step to imagine how care might ‘take place’ in meaningful ways (Latimer and Munro, 2009). The research embodies a form of ‘design anthropology’ (Gunn et al., 2013) that is able to bring to design the tradition of theorising concepts like ‘Internet of Things’ through the contexts of its usage and the acknowledgement of nonhuman agencies, their relationalities and the emergence of new materialities in the configuration of reality (Lucy and Wakeford, 2012). To sum up, the purpose of my thesis is to create a conceptual space for reframing the role of the Internet of Things in domestic contexts beyond a culture of what is technologically possible and consumable to a broader context of thinking critically about its alternative role in everyday life.


Collins, P. H. (2002). Black feminist thought: Knowledge, consciousness, and the politics of empowerment. Routledge.

de la Bellacasa, M. P. (2017). Matters of care: Speculative ethics in more than human worlds. University of Minnesota Press.

Gunn, W., Otto, T., & Smith, R. C. (Eds.). (2013). Design anthropology: theory and practice. A&C Black.

Latimer, J., & Munro, R. (2009). Keeping & dwelling: Relational extension, the idea of home, and otherness. Space and Culture, 12(3), 317-331.

Latour, B. (2005). Reassembling the social: An introduction to actor-networktheory (Clarendon Lectures in Management Studies).

Lury, C., & Wakeford, N. (Eds.). (2012). Inventive methods: The happening of the social. Routledge.

Mol, A., Moser, I., & Pols, J. (Eds.). (2015). Care in practice: On tinkering in clinics, homes and farms (Vol. 8). transcript Verlag.

Jakob Svensson: Behind the Algorithm

Welcome to a K3 seminar with Jakob Svensson, Senior Lecturer and Docent in Media and Communication Studies, K3. The name of the talk is:

Behind the Algorithm

The talk will take place on Wednesday, April 18 at 10.15-12.00 in  room NIC 0541 (K3 Open Studio), Niagara.

Here is an abstract for the talk:

Algorithms are on the agenda today. Scholars argue that algorithms start to replace many things, from production to consumption of media, from editors to journalists, and might even influence election results. Still algorithms are far from perfect. There is a debate whether Amazon is homophobic, whether Google is racist and then we had the scandal over Microsoft’s chat program Tay that quickly turned to obscene and inflammatory language after having interacted with Twitter users. Studies have also found gender biases as a consequence of image search algorithms and that black people are not recognized as humans in face-recognition algorithms.

This research project contributes to this with a much-needed sociological approach to research on algorithms by focusing on the humans behind them. Hence, algorithms are approached as non-neutral and as socially constructed. Being engineered by humans, they embody rules, ideals, imaginations/ perceptions and cultures. They are encoded with human intentions that may or may not be fulfilled. Still, algorithm programmers and software engineers have largely been ignored in empirical studies. Nonetheless it is known that programmers and software engineers mostly belong to the youth, are to a majority white and male. Does this have any influences on the algorithms, and by extension our internet experiences?

The question the research project seeks to answer is: What logic, or combination of logics, informs the practices of designing and programming algorithms?

This question will be answered through a study software engineers and their intentions, imaginations/ perceptions, rules, ideals, different cultures and how this feeds into their programming and designing of algorithms. The question will be addressed in two different studies:

1) An interview study targeting software engineers, algorithm programmers and designers at in particular social media and search engine organizations

2) An ethnographic study of a news organization. The study will take place at a leading Swedish daily and study the programmers’ work with their webpage and the ranking/ placing of news.

Algorithms should be understood as systems. These systems are not standalone little boxes, but massive networked ones, with sometimes hundreds of hands reaching into them, tuning, tweaking and experimenting with them. We thus need to examine the logics that guide these hands. The methodological framework is therefore inspired from the concept of media logics. For this project, the media logics framework has been adjusted and will based around five so-called “sensitizing concepts” that interact with, and inform, each other in a dynamic circuit informing the practices of programming and designing algorithms. These concepts are rules, ideals, intentions, cultures and imaginations/perceptions. It is important to underline here that these sensitizing concepts are not separate. They intersect and inform each other.

In the seminar I will present the first result of this 2 year research project (funded by the Swedish Research Council).

Jenny Wiik: The rise of ‘the manager’ in news work. Journalistic professionalism under pressure of managerial ideology

Welcome to a K3 seminar with Jenny Wiik, Senior Lecturer in Media and Communication Studies, University of Gothenburg, and K3. The title of her talk is:

The rise of ‘the manager’ in news work. Journalistic professionalism under pressure of managerial ideology

The talk will be held on Wednesday, April 11 at 10.15-12.00 in room NIC 0541 (K3 Open Studio), Niagara.

Here is an abstract for the talk:

In liberal democracies, the institution of journalism rests upon fundamental professional values such as autonomy, discretion and public interest. Current development in the news industry, however, has led to shrinking news rooms, constant reorganizations and an increasing focus on commercial goals. A parallel movement can be added to this, and that is the rise of managerialism in those organizations (Wiik & Andersson, 2016; Andersson & Wiik, 2013). The ideology of managerialism contrasts professional values by promoting centralization of control above peer review; individual performance before collective processes; and measurable (economic) indicators instead of more abstract democratic values. It has been described as an expansive and all-encompassing force with impact on all levels of society (Entemann, 1993), an ”ideological enslavement and asphyxiation” (Klikauer, 2015: 1114).

What is the practical influence of this development to news work? In my presentation I address this question based on results from my project ‘Journalism meets management’.

Empirical support is drawn from thematic interviews with Swedish journalists and their managers, as well as survey studies of news workers and chief editors. The study provides evidence for the erosion of journalistic professionalism for the benefit of the pervasive force of managerialism. The results are discussed on the background of democratic expectations on journalism, as well as the neoliberal roots of managerial ideology, and how the clash of those leads to a dismantling of journalism as a democratic fundament.

Henry King: The Soho School and the Aesthetics of Sociality

Welcome to a seminar with Henry King, Senior Lecturer in English Studies, K3. The name of the talk is:

The Soho School and the Aesthetics of Sociality

The talk will take place on Wednesday, March 28 at 10.15-12.00 in  room NIC 0541 (K3 Open Studio), Niagara.

Here is an abstract for the talk:

The Soho School is a ‘lost continent’ of 20th century British poetry. Although some members of the group are individually well-known (e.g. W.S. Graham, George Barker, David Gascoyne), the contours of the group and their aesthetic specificity has rarely been acknowledged and little researched. My research aims to excavate this group and insert them into the history of British poetry in the mid- to late-20th century.

Mid-century British poetry has often been discussed in terms of stylistic and social groups: Blake Morrison’s classic work on The Movement, and more recent studies such as William Wooten’s The Alvarez Generation, have aimed to define these groups, plotting their personal interrelationships and aesthetic affinities. Taking a similar approach, I argue that the Soho School demonstrates equal—if not greater—coherence over a longer period of time, and furthermore, that their sense of forming a coherent social as well as stylistic group is foregrounded in their work. The Soho School is also notable for its inclusion of painters, and their collaboration in various publishing projects. I will discuss the group’s constitution and the shared aspects of their creative work. I also argue that the group has had an under-acknowledged impact upon the wider poetic culture of the UK, through the creation of durable institutions which continue its legacy.

At the same time as working to rehabilitate this group, I also take a critical attitude to it, especially with regard to gender politics: although women played important roles as writers and collaborators (as well as the more traditional role of the muse), they occupied an ambivalent, liminal place within the group, which I aim to explore.

Jens Pedersen: Action or Interaction? A Phenomenological Approach to Design of Agency

Welcome to a seminar with Jens Pedersen, senior lecturer in Interaction Design at K3. The name of his talk is:

Action or Interaction? A Phenomenological Approach to Design of Agency.

It will be held on Wednesday, March 21 at 10.15-12.00 in room NIC 0541 (K3 Open Studio).

Here is an abstract for the talk:

In my talk I will question the notion of ‘interaction’ in interaction design and propose that it at least for certain purposes may be more fitting and valuable to speak about ‘design of agency’ or ‘action design’. Interaction means ‘reciprocal action or influence between two separate entities’, but to the extent that interaction design is concerned with the design of tools it is not quite right to describe use as reciprocal interaction, because tool and tool user are not two separate entities in use. We don’t interact with hammers or keyboards; we use them — or are being used by them — in hammering or writing. If it would be appropriate to say we interact with tools it would be because we ‘misuse’ the tool or it is ‘malfunctioning’. Thus when we can be said to interact with — are over-and-against — a tool it can be argued with Heidegger that it is a symptom of a breakdown in the functioning whole of our activity, an inability to take proper care of our dealings, and hence, it could be argued, a failure on behalf of the tool designers. In this particular interpretation designing for interaction means in fact impeding the agency of the users of the tool. 

In practice, and in most cases, IT designers do quite rightly not strive for the kind of reciprocal interaction described above, but rather for a seamless and transparent use of artefacts. Thus it is a bit of misnomer to call what they do for ‘interaction design’. At the same time, though, there is not a clear understanding in interaction design what ‘design of agency’ means beyond particular design guidelines and practical heuristics.

To create a better correspondence between design practice and how it is conceptualised (agency rather than interaction) I propose (tentatively) a framework for design of agency, which indicate what needs to be in place, what the practical conditions of possibility are, for the ‘ability-to-act’. The framework is inspired by Heidegger’s analysis of our everyday careful dealings and handlings of tools (Zeug). I propose that the condition for the possibility of action is ‘availability’ and that availability is dependent on ‘familiarity’ and ‘access’; and that familiarity is further dependent on skill and understanding, while access is further dependent on provisioning and arranging.

For example, for a text document to be available for writing, we have to be familiar with text editors and their hardware, which is dependent on bodily skills; the text document also has to be accessible (present) which is dependent on it having already been provisioned and arranged. Thus, in this manner we can begin as designers to articulate important dimensions in what needs to be designed for for tools (Werkzeug) and workspace (Werkstatt) to be available for the work (Werk) we are doing and thereby gifting the worker (Handwerker) with agency.    

The best candidate for an alternative articulation of ‘design of agency’ is Gibson’s notion of ‘affordances’, which I will briefly discuss at the end of the talk.  

Service Design at Aalborg University Copenhagen

Welcome to a K3 seminar with The Service Design group from Aalborg University Copenhagen. At the seminar they will present three EU projects they are currently involved in, they will talk about their Master’s education in Service Design, and they will open for a discussion of possible collaborations with K3. The persons holding the seminar are Amalia de Götzen, Nicola Morelli and Luca Simeone.

It will be held at Wednesday, March 7 at 10.15-12.00 in room NIC 0541 (K3 Open Studio), Niagara.

Below you will find an abstract for the talk as well as short bios of the participants

In this talk we will present the different activities of our research group that only very recently decided to re-define itself as a Lab. We will shortly explain how the group has evolved in the last 6 years and what is the approach we have towards the discipline, taking as a point of departure the core activities we have: the Service Systems Design Master. 

Service design education is still young and it is still interpreted in many different ways, according to the design programs in various universities, where it usually plays a minor role. Very few education schemes provide a complete curriculum on service design and embark on the challenge of equipping a designer who will want to have an important role in providing solutions for people and in supporting new forms of social innovation that happen through new processes both in public and private services.

In our education, we try to map new value-creation processes according to a three level structure, proposing a framework of new competences and tools that are being developed in design education and research. The three levels of “value in use”, “infrastructuring” and  “governance” are also used as a framework to support our research activity, starting from the three Horizon2020 funded projects we are currently working on: Open4Citizens (, Designscapes ( and Mobility Urban Values (

Our talk will briefly introduce these three projects, providing us the opportunity to look at how the traditional design approach is nowadays challenged, moving from the idea of a “genius designer” to the one of a designer (and service provider) as actor that ignites and mediates the process of co-creation, supporting the ecosystem for the value creation process.

We will focus then on the proposed multi-level structure, that includes the value-creation level, in which design is a prerogative of the stakeholders participating in the value-creation action; the level of infrastructuring in which designers use their expert knowledge to support the interaction in the value-creation phase; and the level of governance, in which designers must figure out and understand the implications of his/her action on the structure of the ecosystem in which the value-creation process can be adequately organized and possibly scaled-up.

We will conclude our presentation with some of the activities we want to pursue in the future and possible opportunities of collaboration with Malmö University.

Nicola Morelli (PhD) is Professor with Special Responsibility at the AD:MT at AAU. He is now coordinating the EU-H2020-funded Open4Citizens project and part of the research consortium of the EU-H2020-projects MUV and DESIGNSCAPES. In recent years he has been the technical coordinator of the EU-Funded Life 2.0 project and among the main promoters of the new master in Service Systems Design, in Copenhagen.

Amalia de Götzen (PhD) is Associate Professor at the AD:MT at AAU. She graduated in Electronic Engineering at the University of Padova and got a PhD in Computer Science from the University of Verona. Her main research activity includes Service Design, Digital Social Innovation and Interaction Design.

Luca Simeone (PhD) is Assistant Professor at the AD:MT at AAU and his work is situated at the intersection of design practice, research and entrepreneurship. He has founded 6 design companies and has conducted research and teaching activities at universities such as Harvard, MIT and Malmö University.

Ann-Sofi Ljung Svensson and Therese Hellberg: Presentation of a research project and a PhD project

Welcome to a K3 seminar with Ann-Sofi Ljung Svensson, Senior Lecturer in Comparative Literature, K3, and Therese Hellberg, PhD student in Media and Communication Studies, K3.

At the seminar, Ann-Sofi Ljung Svensson will present her research project Hem till gården. Idyllens ideologi och estetik i ett svenskt litterärt och populärkulturellt perspektiv (funded by The Swedish Foundation for Humanities and Social Sciences), and Therese Hellberg will present her PhD project Att skapa den ideala medborgaren i folkhemmets Sverige: Upplysning, anpassning och motstånd i svensk litteratur 1940-1955.

The seminar will take place on Wednesday, February 28 at 10.15-12.00 in room NIC 0541 (K3 Open Studio), Niagara.

Below are abstracts for the two talks:

Ann-Sofi Ljung Svensson:

Jag kommer under seminariet att presentera huvuddragen i mitt litteraturvetenskapliga projekt ”Hem till gården. Idyllens ideologi och estetik”, och jag ser med stort intresse fram emot era synpunkter. Studien utgår från nutidsrelevanta texter och perspektiv, som dels utforskar idyllgenrens samhällskritiska potential och estetiska karaktär, dels sätter in genren i ett svenskt litterärt och populärkulturellt sammanhang.

Idyllen är en litterär genre med lång tradition och den har periodvis haft hög prestige. I den kanoniserade svenska litteraturen under 1900-talet har landsbygdsidyllen emellertid haft en svag ställning. Förklaringen ligger sannolikt i förhållandet till moderniteten. Sverige är ett land som har präglats av moderniteten och bejakat den. Det har gett avtryck i 1900-talets litteraturkanon, som huvudsakligen omfattar skildringar av hur Sverige blir modernt. Ivar Lo-Johansson, Sven Delblanc och Kerstin Ekman är exempel på författare som gestaltat Sveriges förvandling från ett agrart till ett urbant land. De har litterärt skildrat samhällsutvecklingen, vilket blivit den hegemoniska diskursen – ”den stora berättelsen” –  i svensk litteraturhistorieskrivning.

Huvudtesen i min studie är att landsbygdsidyllen dock har använts och fortfarande används för att från olika ideologiska utgångspunkter utöva djupgående kritik mot samhället genom att gestalta och diskutera alternativa samhällslösningar. Under 1900-talet har i idyllens form kritik ofta riktats mot delar av den svenska välfärdsstaten, dvs. folkhemmet. Lösningarna har förlagts till landsbygden, och omfattar även ekokritiska perspektiv som står i relation till moderniteten i allmänhet och det svenska samhällsbygget i synnerhet.

Genom fem nedslag i svensk litteratur under 1900-talet och fram till idag ska idyllens samhällskritiska och estetiska dimension och dess förankring i sin samtid tydliggöras. De valda texterna är skrivna av Karl-Erik Forsslund (1872-1941), Vilhelm Moberg (1898-1973), Astrid Lindgren (1907-2002), vissångaren Bernt Staf (1945-2002) och bloggaren Clara Lidström (1986-). Urvalet är gjort med avsikt att lyfta fram de perioder i den svenska nutidshistorien som kan förknippas med ’gröna vågor’. Urvalet speglar också en populärkulturell medieutveckling från massproducerad bok till tidningsföljetong, tv-film, lp-skivor och blogg. Man kan betrakta idyllgenren under det senaste seklet som ett fenomen som ständigt manifesterar sig i nya medieformer. Radikala lösningar och alternativ ingår i en återkommande självreflexiv diskurs i moderniteten. Den moderna människan vänder sig ständigt om och betraktar det hon skapat. Med min studie vill jag visa att denna diskurs under 1900-talet bl. a. tagit sig uttryck i idyllgenren, och hållit den vid liv. Genom att ständigt förflytta sig till modernare medier har både genren och diskursen förnyat sin aktualitet.


Therese Hellberg:

Jag kommer att ge en övergripande presentation av mitt forskningsarbete: ”Att skapa den ideala medborgaren i folkhemmets Sverige: upplysning, anpassning och motstånd i svensk litteratur 1940–1955”.

I min forskning fokuseras prosafiktion skriven 1940–1955 av outforskade kvinnliga författare samt sakprosa utgiven under tidsperioden. Syftet med planerad forskning är att synliggöra förbisedd prosafiktion och bredda bilden av svenskt litterärt 1940- och 1950-tal. Syftet är också att bidra med ny kunskap om det svenska samhället och folkhemmet genom analys av aktualiserade texter.

Skönlitteraturen ses både som en konstform med tolkningspotential och som medium av föreställningar och perspektiv från sin samtid. En intersektionell teori, utifrån bland annat De los Reyes och Mulinari (2005), kommer tillämpas. Forskningen kommer bedrivas utifrån ett kritiskt genusperspektiv och antagandet att nationen konstruerar genus.

Ett urval av de aktualiserade prosaverken kommer att lyftas fram i sin helhet för att narratologiskt analyseras och bidra till att synliggöra en mer komplett bild av några av de fokuserade kvinnliga författarskapen. Prosafiktionen tillsammans med sakprosa kommer även att analyseras tematiskt genom att undersöka hur texterna förhåller sig till: moderniteten, äktenskap, hemarbete, moderskap, sexualitet, abort, (ut)bildning, yrkesarbete samt försörjning.

För forskningen utgör det (idé)historiska och politiska skeendet kring folkhemmets uppbyggnad och framväxt kontext. Tidigare forskning som behandlar de sociala reformer som genomfördes på 1930–40-talet samt bidrar till att bredda bilden av litterärt svenskt 40- och 50-tal kommer användas.

I min presentation kommer jag även att lyfta fram textexempel på sakprosa och prosafiktion av Gertrud Lilja, Maj Hirdman och Birgit Tengroth. Härigenom visas hur folkhemsidealen tar uttryck i texterna samt delvis texternas komplexitet, då de innefattar både anpassning till och motstånd mot såväl moderniteten, nationalismen som folkhemsidealen.

Maria Wiktorsson: From Idiomaticity to On-Line Data

Welcome to a K3 seminar with Maria Wiktorsson, Senior Lecturer in English Linguistics at K3. The title of her talk is:

From idiomaticity to on-line data

 It will be held at Wednesday, February 21 at 10.15-12.00 room NIC 0541 (K3 Open Studio), Niagara.

Here is an abstract for the talk:

I will (very) briefly introduce the field(s) of linguistics and then move over to relate my own research interests to some areas of linguistic research. The aims of the seminar presentation are 1) to introduce myself and my research interests 2) link these interests to theoretical, methodological and applied perspectives of linguistics. The second aim, as I see it, cannot be done without offering at least a cursory overview of the very broad field of the study that can be encompassed under the general heading of linguistics.

While the discipline is very much at the heart of humanities in its main study object being the underpinnings of human communication, the field actually stretches much wider than that, and is in many of its sub-fields inherently cross-disciplinary. At the social science end of the scale of linguistic study, sociolinguistics combines, among other research traditions, social constructivist and ethnographic research traditions with linguistic theories and methods to study language in social contexts. At the natural science end of the spectrum, the fields of neurolinguistics and psycholinguistics draws on theories and methods from neuroscience, linguistics, cognitive science, experimental psychology, etc. to understand how language operates at the neural and cognitive level. Under the heading of applied linguistics, real-world issues relating to language are dealt with – from language learning, language pedagogy, and translation to language policy and discourse analysis. I’ll attempt to plot my own path through this immense field by introducing some of my projects and research interests.

I will also conclude the presentation by discussing some current work; a methodological issue relating to the validity of using blog data to investigate current trends in language. Blog data is generally perceived as a less norm-exposed genre of language, commonly but perhaps erroneously termed ‘spoken in nature’. I have started investigating these assumptions about blog data using the method of corpus linguistics, and I will discuss some aspects of this work.

Amalia Alvarez, Daria Bogdanska and Steve Nyberg: Introduction of three comics-artists-in-residence

During three months this spring, three comics creators are employed as artists-in-residence at K3: Amalia Alvarez, Daria Bogdanska and Steve Nyberg.

At this seminar they will present their work. 

It will take place on Wednesday, February 14 at 10.15-12.00 in room NIC 0826, Niagara. 

The seminar will be held in Swedish.

Amalia Alvarez: Representativitet inom seriebranschen

Hur är representativiteten i den svenska seriebranschen idag? Finns det brister? Är bristen på representativitet ett problem och varför? Amalia kommer att göra en presentation som kommer att få oss att reflektera över frågan om representativitet inom serier. Med representativitet menar Amalia här främst närvaron av personer med en så kallad icke västerländsk bakgrund. Amalia kommer även att presentera en liten del av hennes serier.

Läs om Amalia här:

Daria Bogdanska: Det personliga och det politiska

2016 debuterade Daria Bogdanska med serieromanen Wage Slaves baserad på hennes erfarenheter som migrant i Sverige och hennes fackliga kamp mot en utnyttjande arbetsgivare. I en blandning av journalistik och självbiografi målar hon upp bilden av ett Malmö som inte alltid syns på ytan och berättar om både det privata och det politiska. Under seminariet kommer hon berätta om sin serie, om sverigesjälvbilden och hur det är att försöka skildra sin egen generation i serieform.

Läs om Daria här:

Steve Nyberg: Att levandegöra arkivmaterial

Steve Nyberg berättar om hur han jobbar med efterforskningar i arkiv och andra källor för att skildra verkliga händelser i serieform. I boken Trygga lilla Sverige samlade han serier om bland annat terrordådet mot Norrskensflamman 1940, Sabbatssabotören som sprängde bomber i Stockholm 1946, världens första brevbombare och andra mer eller mindre bortgömda händelser i svensk historia.

Läs om Steve här:

Gunnar Krantz: The Co-Operator – A Comic about Advertisement in the Swedish Co-Operative Movement

Welcome to a K3 seminar with Gunnar Krantz, Senior Lecturer in Visual Communication, K3. The title of the talk is:

The Co-Operator – A Comic about Advertisement in the Swedish Co-Operative Movement.

It will take place on Wednesday, February 7, at 10.15-12.00 in room NIC 0541 (K3 Open Studio), Niagara.

Here is an abstract for this talk:

Researching the influence of functionalism in the Swedish cooperative movements advertising in the late 20s and early 30s using comics as a method of structuring material and creating a narrative.

The Swedish Co-operative movement (KF) – one of the most successful co-operative movements in the world – had an enormous influence on Swedish society in the 20th century. Part of this success was due to its early embrace of modernism – especially functionalism in architecture. With KFs network of Konsum-stores (around 4000), strong economy during the depression, belief in rationality and an outspoken mission to educate members to become conscious consumers (kooperatörer), KF had both the infrastructure and muscles to reach out and influence. Many of the ideas KF introduced are things we now take for granted. KF opened the first self-service store, introduced membership with refunds (loyal customers) and launched own brands such as Cirkelkaffe and Luma. Through the ad-agency Svea, run by my grandfather Knut Krantz, the modern way of advertising was presented with colourful posters and campaigns. I have investigated his contribution by using comics as a method of organizing material and thus creating a narrative – a comic called Kooperatören.