LinkedIn Booster tip no. 5

Share your work… The LinkedIn Professional Portfolio

Today’s tip is a very short one. Did you know that you on LinkedIn can show case some of your work in a way that you can’t in a traditional CV. You can upload a file or even a video.

LI projet filmWith LinkedIn’s professional portfolio feature, you can now easily display your professional work via your personal profiles. This means you have ability to showcase your presentations, ebooks, blog posts, videos, portfolios (or any work really) right on your profile. The idea is to give LinkedIn users the opportunity to display their work rather than just talk about it.

If you want to find out more about each tip, join our LinkedIn workshops in English or Swedish. Click on the link to see a list of all our career workshops

LinkedIn Booster tip 4

Show off your experience and qualifications

In previous tips I’ve talked about your professional photo, your headline and summary. But LinkedIn gives even more opportunities to show your experience and qualifications. Add your Education, starting with your university and after that, add other relevant education.

Who_you_areUnder the Experience section you add your work history. As a student or graduate you may not have that much work experience so list the jobs you’ve had, even if it was part time. Volunteer work is another important section especially if you don’t have so much work experience. Highlighting you volunteer experience in a skills-oriented way is a great. Volunteering shows employers that you are willing to try new experiences, that you are involved in your community and it generally demonstrates a willingness to take initiatives.

There is also a section called Honors & Awards. Even if you earned a price inside or outside school, don’t be shy, let the world know about it.

If you want to find out more about each tip, join our LinkedIn workshops in English or Swedish. Click on the link to see a list of all our career workshops

LinkedIn Booster tip 3

LinkedIn Booster Tip no. 3 – Your LinkedIn summary statement.

First impressions count and your LinkedIn Summary is the first opportunity a potential employer has to find out who you are beyond a photo and a job title. So, make the most those precious moments. Never leave the Summary section blank!! This is the first thing that people will read about you and so it worth spending some time getting right.

You have up to 2,000 characters to describe your background, and you want to get these keywords in here as much as possible. To start with, write 4 or 5 lines that is a summary of your skills, work, studies and your aspirations for the future. Share your accomplishments, everyone likes a good story. If you can grab some attention with something about yourself that we wouldn’t know from your resume bullets, you’re heading in the right direction.
directionGood luck with writing a compelling summary!

If you are interested in more job search tools click HERE

LinkedIn Booster Tip 2

Hello again!

Here comes our Tip number 2. Today I will talk about your headline, a very important part and you soon find out why.
Most people are not optimizing this as much as they should and there are a number of subtle tricks you can do here. The headline is completely configurable and it’s your 120 characters to hook people finding you in a LinkedIn search. It should be about what you do as opposed to what you are.

When recruiters and hiring managers are looking for candidates they use different key words. Have a think of for what the key words are that you want to be found for.

Relate your headline to your past experience if this is relevant to the roles you are targeting for example financial services.

Which of the two headlines below do think is most relevant?
Headline 1

Headline 2
Tomorrow I will give you a tip about your LinkedIn Summary!




If you want to find out more about each tip, join our LinkeIn workshops in English or Swedish. Click on the link to see a list of all our career workshops

LinkedIn Profile Booster – Tip 1

There is no doubt in my mind that LinkedIn is a useful social network and essential tool for networking, company research and for finding a job.

This is the first in a series of 10 postings, each with a short tip on how to optimize your profile and how to use LinkedIn for building your network.

How to be Ready for the opportunityBut first a short introduction and some facts about LinkedIn.

  • Number of members: Approx. 280 million
  • Number of active company profiles: 3.5 million
  • Number of job advertised on LinkedIn: 300.000
  • Number of schools (universities): 24.000
  • 98% of recruiters and 85% of hiring managers use LinkedIn to find candidates (Viveka von Rosen, author of LinkedIn Marketing: An Hour a Day)

I hear friends and acquaintances say: “I’m on LinkedIn but I have no idea what to use it for.” Or: My colleagues know me already, no need to connect with them on LinkedIn.”

But consider this: LinkedIn is the only social networking site that showed higher usage among the age group 50-64 year old, than those of ages 18-29. This age group have more Membersprofessional experience, AND are the ones more likely to be in a position to hire, are on the site!

So a LinkedIn profile, done right, can be that online resume that will help ensure that the good work you do or aspire to do is publicly recognized and that there is a way for others to reach you with relevant opportunities.

If you’re still feel a bit skeptical, consider that most potential employers may find it strange if you’re not on there. Often, if you apply for a job, the person reading your CV will look at your LinkedIn profile.

So why should you be active on LinkedIn?
Professionals at all levels—entry-level, middle management and executives—use it for networking, keeping in touch with current and former colleagues, and engaging with their broader industry.Those more established in their careers also use it to promote their businesses.

Tip no 1. – Add a professional photo
Your photo is the first impression and it’s vital to have a proper professional photo. Remember, LinkedIn is not Facebook, so don’t add a holiday snap with your family or friends, or one taken while you are sitting in front of a computer with your head at an odd angle. The photo doesn’t have to be taken by a professional photographer, but you need to look professional in it, even if you are standing in your garden. I recommend a head shot photography, looking smiling and welcoming.

Look out for tip no. 2 tomorrow – and find out why your headline is so important.

If you want to find out more about each tip, join our LinkedIn workshops in English or Swedish. Click on the link to see a list of all our career workshops

Workshop 10/9 Länka LinkedIn till ditt jobbsökande och din karriär!

I eftermiddag arrangerade Karriär & Jobb höstens första karriärworkshop på temat LinkedIn. Vi fick även fint besök av personal ifrån Drivhuset (hjälper studenter att utveckla affärsidér och erbjuder utbildning för egna företagare) och vår nya kollega Viktoria Brännström. De ville också lära sig mer om LinkedIn.

Workshopen innehöll diskussioner om:

  • Hur fyller jag i profilen?
  • Foto eller inget foto? (Måste absolut ha ett foto på LinkedIn!)
  • Rubrik som står ut! Den kan du ändra ofta och skräddarsy mot jobbet du vill ha 🙂
  • Nyckelord – tänk på hur du själv gör en sökning via google. Algoritmerna bakom LinkedIn gör att du får en träfflista vid sökning. Samma sak händer för en rekryterare eller chef på jakt efter nya medarbetare…
  • Lägg till intressant information om dig själv och visualisera med bilder/länkar
  • Skapa en personlig linkedin-länk
  • Hur använder jag LinkedIn för att nätverka professionellt?
  • Grupper – vad är de bra för på LinkedIn?
  • Att följa företag via LinkedIn – varför?
  • Rekommendationer kontra Endorsements…
  • Alumni
  • Hur gör en rekryterare med LinkedIn?

Nästa workshop med LinkedIn som tema är den 8/10. Anmäl dig via Future Finder. 

Varmt välkommen!

Peter/Karriär & Jobb